International Executive Courses
Mastering Human-Centric AI for Marketing and Automation: Strategy, Implementation, and Business Growth
With Grace Cheng
Grace Cheng is a former Microsoft, Pfizer, and Canon leader in organizational AI transformation, marketing, and data-driven business growth. She is now an AI strategist, marketing director, and leadership coach. She empowers ambitious professionals to pivot strategically, lead with clarity, and grow into AI-intelligent roles that align with their next-level leadership. Over the past 15+ years, She have had the privilege of working at Microsoft, Pfizer, Canon, and various SMEs, leading global marketing, AI transformation, and digital innovation across EMEA and APAC.
9-figure product revenue at Microsoft & a global 50+ cross-functional team at Pfizer
Marketing, Creative Director, Partnerships at AI Strategy League UK
AI and analytics initiatives at Canon that reshaped regional GTM
Master of Arts (M.A.) from The Hong Kong Polytechnic University
PROGRAM
Mastering Human-Centric AI for Marketing and Automation: Strategy, Implementation, and Business Growth in Just 1 Month
Elevate your career in marketing, creativity, or international business by mastering human-centric AI, from strategic foundations to practical implementation in automation and marketing that drives growth and transformation.
Learn to design, develop, and deploy AI-powered systems that enhance human decision-making across marketing workflows. Gain a global perspective with insights from Asia, Europe, and the US, helping you stay competitive in the evolving AI landscape.
This short course delivers exceptional value by focusing on AI’s role in marketing, creative content, and business, equipping you with the skills to lead AI-driven innovation and maximize your career potential.
Who should join the short course:
- Marketing Leaders, Managers, and Directors
Professionals seeking to drive business growth and innovation by integrating human-centric and agentic AI into marketing strategies, automation, and content. Perfect for those aiming to lead AI adoption, optimize workflows, and advance their leadership in a rapidly evolving landscape.
- Creative, Content, and Digital Marketing Professionals
Individuals looking to elevate their creative, data-driven, and campaign strategies with AI. Gain hands-on experience with the latest AI tools for content creation, data storytelling, workflow automation, and hyper-personalization, enabling you to deliver more engaging, effective, and measurable marketing outcomes.
- Business and International Marketing Professionals
Those aiming to leverage AI for business transformation and competitive advantage across global markets. Learn to adapt strategies for different regions (EU, US, Asia), align AI tools with business goals, and build scalable solutions for international growth.
- Anyone Responsible for Marketing Innovation or Digital Transformation
Professionals tasked with implementing new technologies, optimizing customer journeys, or measuring marketing ROI. This course provides practical frameworks, real-world use cases, and collaborative workshops to ensure you can confidently build and measure AI-powered marketing solutions that are ethical, effective, and future-ready.
Why you should join the short course:
- Human-Centric AI Mindset
Learn how to design and apply AI solutions that prioritize human values, creativity, and ethical standards in marketing, ensuring AI augments rather than replaces human roles.
- Global Strategic Perspective
Gain insights into how AI-powered marketing strategies succeed across different regions (EU, US, Asia), accounting for cultural, regulatory, and market differences.
- Hands-On Mastery of Agentic AI and Workflow Automation
Develop practical skills in mapping, optimizing, and automating marketing workflows using agentic AI, from audience reach to loyalty. Confidently match AI tools and techniques to specific marketing strategies and use cases, ensuring technology choices drive real business value.
- Expertise in Data Storytelling and Content Strategy
Transform analytics into compelling, human-centered marketing stories with AI-powered tools for data visualization and content creation. Build and implement adaptive, AI-driven content strategy flywheels that leverage continuous data, automation, and feedback for ongoing growth.
- Personalization and Customer Experience at Scale
Apply AI to create hyper-personalized, segmented, and dynamic marketing experiences, using analytics to refine and optimize campaigns at every customer touchpoint.
- Real-World AI Use Cases and Solutions
Collaboratively develop and refine AI use cases tailored to your organization’s needs, learning how to select and integrate the right tools for each scenario.
- KPI, ROI, and Roadmap Development
Set clear KPIs and use robust ROI frameworks to measure the success of your AI-powered marketing initiatives. Build a step-by-step implementation roadmap for your chosen use cases, including timelines, milestones, and resource planning.
- Peer Collaboration and Expert Feedback
Work with peers and facilitators in interactive workshops and capstone projects, receiving actionable feedback on your AI strategies and solutions.
CURRICULUM
Adopt an updated and industry-proven international curriculum
TUITION FEES
Tuition Fees & Admissions Requirements
Enhance your skills and expand your global opportunities with Purwadhika’s Short Course International Program - offering practical, high-quality training with a flexible learning experience.
PAID UP-FRONT WITH USD
INTERNATIONAL CITIZEN
$1000
PAID UP-FRONT WITH RUPIAH
INDONESIAN CITIZEN
Rp. 12.000.000
CLASS SCHEDULE
Upcoming class schedule that you can sign up for
Check out the class schedules based on your preferred learning method!
What Will You Get
- Lifetime International connection upon completion of the program
- Advanced curriculum and constantly updated to catch up with the industry
- Multinational environment for each individuals
- 4 Weeks of intensive learning with expert international instructors.
- Classes and sessions fully conducted in English to prepare you for the global market.
- Learn directly from practitioners and leaders all over the world
- Unlimited access to class recordings and materials throughout the course.
Choose Payment Method For Paid Up-Front
Cash 100% upfront
Payment is made upfront by following the current applicable fee. This method is available for registration with normal and promotional pricing.
Installments up to 12x
Installment payments of up to 12 months are available through Purwadhika’s financial partner, applicable for each enrollment period.
0% installment with a credit card
Payment with a 0% installment method up to 24 times with CIMB Niaga and BCA credit cards.
INTERNATIONAL LECTURER
See other International Executive Courses Lecturers that we have so far!
FAQ
Frequently Asked Questions
What are the eligibility requirements for the International Short Courses program?
Eligibility requirements vary for each short course, but generally, no tests or interviews are needed to join the programs.
How long is the International Short Course program, and what is the schedule like?
All short courses in the International Program are 1 month long, totaling 16 hours over 8 sessions. Classes are held online twice a week, with each session lasting 2 hours.
Schedules may vary based on the availability of the International Lecturers, be sure to check the schedules at the 'International Lecturers' section above.
Is fluency in English necessary for this program?
Fluency in English is necessary for enrollment in this program since classes will be conducted in English. Moreover, proficient English skills will be beneficial for effective communication while working internationally. For the scholarship and study now pay later applicants, your English proficiency will be assessed during the interview session. For paid upfront applicants, you will not have to pass any English proficiency test.
If your speaking skills in English still need improvement, you can still join this program. The most crucial aspect is the ability to comprehend and follow the class materials. Furthermore, you'll be in class with students from various countries, which will help you enhance your English speaking skills over time.
Will I receive a certificate upon completing the course?
Yes, you will receive a certificate upon completion of the course.
Is the course delivered online or in person?
The short courses are held entirely online, allowing International Lecturers o teach from their home countries.
Will there be opportunities to interact with instructors or ask questions during the course?
Yes! The short courses are conducted live via Zoom, providing opportunities for to interact with our International Lecturers and ask questions in real time.
Can I apply if I'm not currently living in Indonesia?
Yes! Our short courses are open to International participants. Once you apply the International Program administration team will reach out to you via Discord to ensure a smooth application process. Just make sure to create an account on this website first!
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