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Purwadhika Lecturer Partner

Wiem Jdidi

Founder at Meliorar

About the Lecturer

Wiem Jdidi is a UX strategist, business consultant, and founder of a design agency focused on human-centered digital experiences. She has extensive experience working across startups, global companies, and SaaS platforms. She helps teams connect user behavior, business strategy, and product design. Her work bridges the gap between UX thinking and business outcomes, from growth-driven UX design to building scalable systems, improving usability, and facilitating team alignment across disciplines. Wiem is known for her no-fluff approach, teaching practical design thinking, strategic collaboration, and responsible innovation in the age of AI. She regularly mentors early-career designers and consults for teams looking to level up their UX maturity and product thinking.  At the core of her work is one belief: clarity scales, and design is never just about the screen.

Founder of Meliorar, a UX and omnichannel design agency serving global clients across SaaS, tech, and digital-first industries

Mentors early-career designers and consults on UX maturity, helping teams shift from execution to strategic impact

Recognized as HackerNoon’s Startup of the Year, Ranked 1st in Art & Creative Agencies and 2nd worldwide in both Design and all Startups from Tunisia.

Led UX strategy for multi-market platforms in EMENA driving growth, engagement, and system-wide product alignment.

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