Wiem Jdidi

Wiem Jdidi is a UX strategist, business consultant, and founder of a design agency focused on human-centered digital experiences. She has extensive experience working across startups, global companies, and SaaS platforms. She helps teams connect user behavior, business strategy, and product design. Her work bridges the gap between UX thinking and business outcomes, from growth-driven UX design to building scalable systems, improving usability, and facilitating team alignment across disciplines. Wiem is known for her no-fluff approach, teaching practical design thinking, strategic collaboration, and responsible innovation in the age of AI. She regularly mentors early-career designers and consults for teams looking to level up their UX maturity and product thinking.  At the core of her work is one belief: clarity scales, and design is never just about the screen.