Jadi Social Media Specialist Dengan Koneksi Kerja Global Seumur Hidup & Income Menjanjikan

• Understanding how major social media platforms work.
• Strategic differences between platforms especially for Instagram, Threads, TikTok. 
• Additional platforms for differences strategic: LinkedIn, YouTube, and X
• Selecting the right platform based for brands.

• Diagnosing and auditing existing social media accounts before building new strategies.
• Complete optimization and Strategic handling especially for Instagram, Threads, and TikTok. For LinkedIn, YouTube, and Twitter (additional with tailored proportions).

• B2C strategy: focusing on CTA to Purchase/Acquisition (Retail, Fashion, F&B).
• B2B strategy: focusing on lead generation, brand awareness, company profile, and client retention.
• Customizing content and editorial plan based on industry characteristics (B2C & B2B)

• Understanding content planning, ideation, and objective-driven content pillars.
• Translating BMC, USP, and brand voice into a structured editorial plan.
• Designing parallel content structures for brands.

• Understanding various content formats, focusing on video and text-based content.
• Exploring and understanding content structure, hook implementation and various CTA.
• Exploring video short editing basics, including cutting, pacing, and captioning.
• Understanding user engagement drivers across different formats.

• Developing a systematic content calendar and timeline.
• Organizing execution workflow for consistent publication.
• Aligning publication schedules with business objectives and platform algorithms.

• Mining market and cultural trends to find relevant content angles.
• Executing trendjacking and content hijacking ethically and strategically (Suitable for brands)
• Reading platform shifts to maintain audience engagement.

• Copy Thinking & Mindset Before Copywriting
• Manual copywriting and scriptwriting fundamentals without relying on AI first.
• Creating high-impact hooks (visual, text, audio) to grab attention.

• Breakdown Framework Copywriting for Brand
• Script Development creating engaging content
• Conversion & Implementation Optimization

• Developing a cohesive "Story of Brand" to enhance emotional connection.
• Aligning brand voice (tone, diction, character) consistently across all channels.
• Crafting compelling content and story, Implementing storytelling architecture (hook-tension-payoff) or "Story of Brand" framework.

• Reading social media metrics and translating them into business impact insights.
• Compiling standard stakeholder and management reports.
• Establishing strategic Do's and Don'ts for social media long-term brand safety.

• Learn the fundamentals of visual content production (composition, lighting, shot types, and framing) directly using a smartphone.
• Hands-on basic editing for short-form video, including cutting techniques, pacing adjustment, and captioning.
• Perform retouching and enhancement on photo assets for products or brands effectively using digital design tools.

• AI ethic and thinking structure using AI
• Critically leverage AI tools (Claude & Gemini) for market research, competitor analysis, and content ideation.
• Construct efficient content calendars and strategy curation workflows with the assistance of artificial intelligence.
• Understand industry challenges, and precise prompting techniques of AI without discarding human touch.

• Study strategies to design structured social media campaigns that drive tangible business growth.
• Understand the mechanics behind producing viral/buzzing content that triggers organic audience engagement.
• Align core campaign messaging consistently with the unique brand voice across various platform formats.

• Comprehend the daily workflow, routines, and time management strategies of a professional Social Media Strategist.
• Develop technical communication skills to collaborate effectively with videographers and graphic designers.
• Manage smooth content distribution pipelines, from creative briefing to final publication readiness.

• Structure a comprehensive final presentation document (pitch deck) covering strategy, execution, and analytics data.
• Practice business presentation skills and professional communication techniques in front of stakeholders or real clients.
• Navigate Q&A sessions and final evaluations to test critical thinking across both project tracks.

Prerequisite Untuk dapat mengikuti tahap terakhir dari program Job Connector Bootcamp, yaitu final project, terdapat beberapa persyaratan yang harus dipenuhi sebagai prerequisite. Peserta program diwajibkan untuk mengikuti seluruh rangkaian dan memenuhi persyaratan nilai akhir di masing-masing program.

Tidak hanya teori, untuk mengimplementasikan semua ilmu yang telah kamu peroleh di modul pertama hingga modul terakhir, pada tahap terakhir ini kamu akan dibagi dalam kelompok yang terdiri dari maksimal 5 orang untuk mengerjakan final project bootcamp selama 5 minggu mulai dari persiapan hingga presentasi.

Setiap kelompok akan didampingi oleh seorang mentor internal dari Purwadhika yang merupakan praktisi digital marketing yang masih aktif bekerja dan memiliki skills yang memenuhi standar industri.